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Shell Global
GLOBAL · OPERATE · SECURE

Grow from your first store to every market that matters.

Practical knowledge for global marketplaces, cross-border operations, overseas marketing, account security, and commerce tools.

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Global map

Find the next step along your business route

Connect marketplaces, stores, marketing, security, and compliance in one path.

01

跨境运营

聚焦不绑定具体平台的跨境电商运营，覆盖选品、供应链、物流、海外仓、支付、客服、订单、数据和利润成本等实际经营问题。

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02

平台运营

按海外电商平台拆分开店、选品、Listing、广告、流量、订单和账号问题，覆盖Amazon、TikTok Shop、Temu、eBay、Etsy等主流平台。

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03

独立站

覆盖Shopify、WooCommerce、DTC品牌、独立站建站、SEO、转化和支付，解决从搭站到自然获客与转化的实际问题。

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04

海外营销

围绕海外获客与品牌增长，覆盖Google、Meta、TikTok广告，Facebook、Instagram、TikTok、YouTube自然营销，以及红人、联盟、邮件和内容营销。

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05

多店铺运营

聚焦跨境卖家的多店铺、多账号和团队运营，覆盖店铺矩阵、账号环境、登录安全、权限协作和自动化。

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06

合规风控

整理跨境平台规则、店铺健康、账号风险、知识产权、VAT税务、产品合规、数据隐私、支付风险和封号申诉等知识。

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07

跨境工具

按真实经营场景整理指纹浏览器、ERP、选品、数据、关键词、广告、客服、翻译、支付、物流和社媒工具的选择与使用。

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08

AI跨境

聚焦AI在跨境电商中的实际应用，覆盖选品、Listing、翻译、本地化、图片、视频、客服、广告、数据分析和自动化工作流。

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Global rules

Growth is not one trick— it is a business route you can control

Break problems down by platform, market, and stage, connect security, compliance, and growth in one business route, and use clear checklists to reduce costly trial and error.

Global operations map

Connect every move from market choice to account safety

Going global is not a single leap. Move through operations, channels, growth, and risk control, and locate the right next step at any stage.

Start in ChinaOperate globallyBusiness route · Enter where needed
  1. 01Set directionCross-border Commerce

    Plan products, supply, logistics, and payments

  2. 02Choose a portGlobal Marketplaces

    Match platform rules, demand, and operations

  3. 03Build a baseIndependent Stores

    Create a home for your brand and customers

  4. 04Open the routeGlobal Marketing

    Reach buyers through ads, content, and creators

  5. 05Protect the fleetAccount Security

    Separate environments, logins, and team access

  6. 06Check the rulesCompliance & Risk

    Review IP, tax, privacy, and store health

  7. 07Add intelligenceGlobal AI

    Bring AI into products, content, and support

  8. 08Review and improveGlobal Academy

    Build your method with guides, cases, and lists

Pre-arrival check

Look beyond growth. Do not miss these risks

Turn overlooked details into a standard pre-launch check. Each item leads back to the right section for a deeper review.

Account setupAre login environments and team access clear?Review isolation, login safety, member roles, and response plans.Review itemPlatform rulesAre products, assets, and entities compliant?Check intellectual property, store health, tax, and data privacy.Review itemMarketing pathDo ad promises match the landing experience?Trace the full path from traffic and content to conversion and contact.Review itemFulfillmentCan operations stay reliable as orders grow?Prepare logistics, warehousing, payments, support, and returns.Review item
AI navigation desk

Put AI inside real operations, not just on a tool list

Connect reusable tasks from product research and localized content to advertising and customer support.

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